Behind service-oriented is to continuously improve its products

Samsung intensive patience to spend huge sums of money into the Olympic Games in addition to outside partners, supporting the follow-up follow-up publicity and promotion work done very well, Li Ning in China with the concept of the Olympic Games Marketing Promotion of the time is earlier than the Samsung, but do not feel very good. "Is a sport for the sport" is Li Ning Company has consistently adhered to the purpose, since the focus on sports, it should operate fine in this regard, of course, there is also structural factors in sports. Inside the Western concept of a product itself is not a perfect product, so in the future market can have sufficient resources to continue to be filled by the consumer discovered, while Chinese products do come out and want to be perfect, that there is great in concept difference. Entered, and after-market funds continue to invest will be reduced, reflecting the image in the market, the company's services, the performance of the difference directly out. Behind service-oriented is to continuously improve its products, and from the other side is to let consumers get emotional release, Nike's design for the World Cup ball has Rosetta Stone Portuguese innovation and improvement of each, Li Ning should have patience and intensive , will be the brand to the international market. National brand of embarrassment now, to participate in sporting events world's major integrated sportswear worn by athletes in China have been gradually say goodbye, "Li Ning" era, re-covered with "Nike" and "Adidas." More Ironically, the Olympic Games in 2004, wearing a "Nike" shirt of the Chinese basketball team lost twice, "Li Ning" Protection Gear of the Spanish basketball team. Sporting goods industry and foreign enterprises core technology does not exist, differences in technical standards, "Li Ning" sportswear crack the Spanish basketball team in the world do not give up, speak for themselves the quality and brand value that it is ringing. Li Ning wall flower wall red? Uncle No, Grandma does not love, but was regarded highly by outsiders? This is the need to think about Li Ning is our nation need to think about. 06 World Cup jersey supplier in no "Li Ning" figure, but at least we should be possible in Asia cup. Many media have said that because of specialization, to the "Li Ning" a general feeling of flying, but sometimes the feeling is an illusion, Li Ning's breakthrough is still a long and painstaking explorations.

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